Establishing a brand is a tough job! It involves a lot of things! Most prominently it involves a thought-out strategy reflecting your passion for the company. As your brand grows, you need to think of Rebranding Strategies.
In the fast-paced business world, keeping your brand relevant and fresh is crucial. There are times when a brand needs a facelift, and understanding how to rebrand effectively is vital. The right rebranding strategies can rejuvenate a brand, ensuring it continues to resonate with its target audience. Here are the top 5 proven rebranding strategies, accompanied by real-life examples and relevant images to illustrate the importance of each strategy.
How To Rebrand? Top 5 Proven Rebranding Strategies
1. Analyze User Details:
Every brand has a set personality in the minds of its users. Over the years, this personality perception may change. Here is where Rebranding Strategies come into the picture. Begin your rebranding by diving deep into user feedback and understanding their perception of your brand. If the current perception doesn’t align with your intended brand message, it’s time to pinpoint the discrepancies and address them.
Example of Rebranding:
Coty; a beauty brand went from a cosmetic product offering company to a brand that celebrates the diversity of beauty! Since beauty standards are drastically changing due to social media, it was need of time to make people understand that the brand connects with consumers’ emotions and believes in diversity of beauty.
2. Implement Your Updated Business Strategy:
Brands evolve, and so do their offerings. If you’ve transitioned from selling customized outfits to establishing a premium boutique brand, like many businesses in Pune, your branding elements should reflect this change. The rebranding strategy should be in sync with your updated business goals.
It can be as large-scale as renovating the office/store, implementing Space Branding, reworking on tagline & brand name, etc. Or it can be as minimal as changing the logo. Here’s an example of Logo Change as the brand changed to a premium level.
Example of rebranding:
Customers who are loyal to Noor would immediately feel relatable and proud as a loyal customer after witnessing the brand’s face uplifting. Being a reliable branding agency in Pune, we at Go To Clan have worked on umpteen rebranding projects. Learn from our experience- rebranding strategies must deliver the essence of betterment and not degradation.
3. Showcase the Added Products & Services:
When Dunkin Donuts decided to emphasize their diverse menu beyond just donuts, they shortened their name to “Dunkin”. This was a strategic move to highlight their variety and not just be pigeonholed as a donut shop.
Example of rebranding:
Source: https://news.dunkindonuts.com/news/releases-20180925
4. Keep It Refreshing:
One of the most important rebranding strategies is to make sure the change is prominent enough for people to relate, accept, and appreciate! Use a more lively brand visual language, be bold in your brand message, and think of a catchy name that gets in the minds of everyone in a quick way.
Instagram’s rebranding is a perfect example of this strategy. Their original logo was plain and simple. The new logo, filled with vibrant colors, mirrors the lively content shared by its users daily.
Example of rebranding:
5. Rethink Your Brand Name & Tagline:
Your brand name is often the first point of contact for potential customers. It sets the tone and gives a first impression of what your business represents. The tagline, on the other hand, succinctly communicates the essence, purpose, or benefit of your brand, acting as a memorable catchphrase.
Consistency in branding builds trust and familiarity. If there’s a misalignment between your brand’s name or tagline and its actual offerings or objectives, it can create a disconnect in the minds of consumers. Every element of your branding, from visual design to messaging, should present a unified and coherent image of your business.
Final Words:
Remember, a successful rebrand is more than just a visual makeover. It requires deep introspection, understanding the current market scenario, and aligning with a forward-looking business strategy. Whether you’re a branding agency in Pune or an international corporation, these rebranding strategies can guide you in revitalizing your brand’s identity.