15+
Years Of Experience
250+
Clients In Last 15 Years
50+
Industries Catered
50+
International Brands Served
Services
We serve businesses that serve people. Leading the online world with remarkable Branding, UI UX Design, Website & App Development, Graphic Design, Logo Design, Packaging Design, Content Writing, and Organic Growth Marketing.
Branding
Branding
Giving a company a face that people ask for in the crowd! A thorough research of your business, market, and target audience coacts with our creativity to give your business the shining identity it deserves! Wish to brand or rebrand your company? Ping us.
UI/UX Designing
UI/UX Designing
Being a reliable UI UX Agency in Pune, we focus on both things; the best user experience and marketing-oriented strategic designing. Our 15+ years of experience can convert visitors into consumers! Call us for our unique style of UI UX services.
Web / App Development
Web / App Development
Right from eCommerce to Simple Online Presence and right from Customized Mobile Application to Progressive Web Application Development, our experience is reflected through our work. Let's have a meeting to go through our adventurous journey.
Graphic Designing
Graphic Designing
A smart Graphic Designer can convey 1000 words in a single image. From expressing a detailed brand message on the website to getting that instant like on Instagram, our team of young Graphic Designers are masters of this Art.
Content Writing
Content Writing
In this world of Chat GPT and Ryter, find a team of genuine Content Writers and Copywriters who walk through your journey, understand your business ecosystem, empathize with your consumers, and deliver your thoughts through Words That Touch Hearts!
Growth Marketing
Growth Marketing
Organic Marketing focuses on establishing an image of your brand that holds experience & expertise. Bringing your product and service to the right people is our expertise through Strategic Marketing and the magic of Engaging Content.
Our Go-To Thoughts
Our love for creativity is reflected in our thoughts. Design trends, UI UX tricks, the key to engaging Content, and the importance of Smart Design, get it all in one place.
Your favorite Burger brand offers juice patty. Your favorite soft drink offers energetic drinks. Your go-to bakery delivers fresh & less sugary treats. I am assuming these reasons to your food brand choices. What can be another major aspect you prefer about certain food brands? Excellent Food Branding! A logo that strikes, a tagline that makes you crave, a store design that hits some childhood memories and makes you visit the good old hotel. This is nothing but Food Branding done right! Being a Director of the Best Food Branding Agency, I have served 20+ food giants with unique food branding campaigns.
In this blog, I am going to share some of my earned knowledge and wisdom. Hope you like it and find it useful. Whether you run a startup craft brewery, a small-town cafe, a family-owned bakery, or an established processed food empire, our insights will serve up fresh perspectives on how to connect with your audience on a sensory and emotional level with bang-on Food Branding.
Food & Beverages Branding & Logo Design- 5 Amazing Tips
Let's see how the best food branding agency thinks, executes, monitors, and optimizes the ultimate game of Food Branding! In the following 5 tips, I am going to cover food & beverage logo tips, how to write taglines like a pro, color psychology to strike the right emotions and much more. Excited? Let's get started.
1. Food Branding Brainstorming
Do you know how the best food branding agency always comes up with amazing food brand logo concepts and killer branding moves? It brainstorms with the entire team together. Food is something we all think we are experts in! Everybody is a foodie to one extent. Right from actually tasting the food to understanding the POV of target audiences, learning what competitors are doing, and exploring how the Brand's unique selling points can be used; everything gets a track after a series of detailed brainstorming sessions.
Creating visual ideas for logos, packaging, and marketing materials. Discussing and refining ideas based on team feedback. Considering consumer preferences and trends to ensure relevance. All these points are crucial to consider in Brainstorming for any brand.
2. Food Branding- Ace the Name Game
Have you ever tried pronouncing a dish's name at a fancy restaurant and failed miserably? Yeah, no one wants that for a brand. A food brand's name should be like a bite of your favorite snack: short, sweet (or savory!), and leave you wanting more. It needs to roll off the tongue as easily as food slides down the throat.
Worcestershire Sauce? Woooo what sauce!!!!
Names like lays, Kit-Kat, Parle, Amul, and Coca-Cola, are all familiar but one of the main reasons we remember the names is because they are easy to pronounce & remember.
Though the brand name is usually pre-decided by the Founders, it is recommended to consult with a professional Branding Expert from the best food branding agency as there is a lot hidden in the name!
3. The Colorful Mind Game of Food Brand Logo
Why did McDonald's choose Yellow & Red as their primary color? Why Starbucks has chosen Green? Why Cadbury Dairymilk has chosen Purple? There is always a deep research behind selecting food brand colors. Let's take McDonald's Red and Yellow, for instance. Red is the life of the party, boosting your energy and appetite. On the other hand, Yellow represents sunshine and freshness. These colors don't just look good; they feel good! And before you even read the brand name, those hues have already made you a tad hungrier and a lot happier.
The food brand logo needs to resonate with your brand’s vision, core values, & ethics. Sounds too much right? Let's take Subway's example here.
Credits: https://subway.in/ Food & beverages logo example:
The subway logo indicates the speed at which a customer enters, eats, refills his tummy, and leaves! A subtle way of expressing the brand message in the most creative way. The unique and bold font and color psychology; have a reason.
4. Food Branding- Taglines Matter!
"No one can eat just one", "take a break", and "have it your way"; all these taglines when heard take us to the time when we ate the products. If you study these taglines, they secretly or directly convey brand messages. KitKat's brand campaign revolves around the 'Break' everyone deserves from a hectic life and to make that Break enjoyable, people can have a KitKat! We all know these taglines and many such memorable ones. The question here is, how do we create a memorable tagline that proves to be a hit like these ones?
Here are some tips to help you curate a bang-on tagline for your food brand:
- Keep it Short and Sweet: In the world of Insta Reels, people like it short. Try to convey your brand message in 2-3 words if possible. The shorter it is, the easier it is to remember and recall.
- Make It Interesting: It can be sarcastic, funny, emotional, or just pass a cool vibe. The bottom line is to keep it interesting and engaging.
- Emphasize Your Unique Selling Point: M&M's "Melts in your mouth, not in your hands". This tagline aptly conveys the brand message- tasty & non-sticky chocolate confectionery products.
- Use Playful Language or Puns: Food is often associated with fun and enjoyment. Puns or playful language can make your tagline more engaging and memorable.
- Evoke Emotions: Aim for an emotional response, whether it's nostalgia, happiness, comfort, or excitement. Emotional connections can build brand loyalty. A whole new POV on how Emotions in Branding are vital.
- Make It Versatile: Your tagline should be flexible enough to work across various marketing channels while still being specific to your brand.
- Reflect Your Brand’s Personality: Whether your brand is quirky, sophisticated, or rustic, ensure your tagline aligns with your overall brand personality.
- Consider Your Audience: Understand your target audience and their likes. Though food is for all, if it is processed modern food, then consider quirky tones. If it is a traditional food product, consider the emotional tone.
A tagline is like the cherry on top. It needs to resonate with the brand's soul. For instance, "Have a Break, Have a KitKat" isn’t just about chocolate; it's about taking a moment for yourself. Or "Red Bull gives you wings." It's not positioned as an energy drink but as a must-have drink for doing something extraordinary. The tagline should encapsulate the essence of the brand in just a few words.
5. Packaging - The Silent Ambassador
Before I start explaining how food product branding depends a lot on the packaging, let me share Go To Clan's Food Brand Packaging.
Have you ever bought something just because the packaging looked fancy? We all have. Packaging is not just product protection, it has immense potential; for engaging consumers, attracting new customers, delivering comfort in product usage, etc. Heinz is a master of packaging! Simply placing the sticker on a particular part of the bottle won them the packaging game! Users don't know how much to tilt the bottle to get the perfect amount of ketchup. So Heinz updated their label to guide users to the perfect pouring angle.
Make sure your food & beverage packaging design matches the nature of your products. This is a very crucial point. If the products are premium, the packaging should scream it:
Would you buy this product if you didn't know the price? 👇👇👇👇
Final Words:
At Go To Clan, we are all foodies. We love indulging in the tasty treats. Hence, we can empathize with the brands and their consumers. Have a look at how much detailing we prefer to stay the best food branding agency:
So if you are looking for a Food Branding Agency, contact Go To Clan!
[post_title] => Top 5 Food Branding Tips By The Best Food Branding Agency [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => top-5-food-branding-tips-by-the-best-food-branding-agency [to_ping] => [pinged] => https://gotoclan.com/5-tips-to-use-emotion-in-branding/ [post_modified] => 2024-01-02 16:09:41 [post_modified_gmt] => 2024-01-02 16:09:41 [post_content_filtered] => [post_parent] => 0 [guid] => https://gotoclan.com/?p=40 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw )
When we say Branding, we think of mega brands like BMW, Tesla, McDonald's, Louis Vuitton, Nike, Rayban, and whatnot! Though these are some highly popular international brands, these all were small startups once and we are going to crack Branding For Small Businesses today!
If you come one step down and ask yourself, you always have a decided undecided preference for certain brands for everyday usage. Milk, bread, razors, spices, hair oil, etc. However, the most significant reason behind being a loyal customer of a particular brand is the quality of that product. Personally speaking, I always prefer Philips when I have to buy any electronic appliance because of their good quality and long life of products. I still am using an 11+ years hair dryer by Philips. But how did Philips spread their wings in the market in their initial days? That's exactly what we are going to explore in this blog; Startup Branding!
5 Steps Branding For Small Businesses
I have worked on umpteen projects with innovative branding for small businesses and startups. I am familiar with the chaos any small business owner faces in the beginning: How will my brand look? What should I and my team convey as the brand's pillar principles? What should be the tagline? What colors will suit my brand's visual identity? And much more. Though startup branding is a long journey that needs every step to be taken carefully, in this blog I am going to try to put it in a simple way and in just 5 points. So let's get started.
1. Startup Branding Needs Self Assessment
Have you ever tried a new brand's products as some amazing features were highlighted on the packaging? Figure out what makes your business unique and what core values you want to convey through your branding. These will drive your messaging and visuals. For startups and small OEMs, having a solid differentiator from competitors is very important.
Startup Branding Example:
Canva is a design platform for non-designers. This was the brand identity it created when it was new! Their core brand message revolved around the extraordinary features of the online tool that Simplified Designing! Canva has been part of many branding for small businesses as it has always been an easy medium for creating aesthetic designs. They identified their Brand's 'Why' i.e. the motto behind starting Canva. Today Canva is one of the most preferred online designing tools for non-designers and pro-designers!
2. Branding For Small Businesses Is All About Knowing The Audience:
In startup branding, first try to understand your own brand and then the audience that is going to use your brand's products/services. Understanding your target customers is very important. Building a branding strategy that your target audience will understand and relate to is a crucial part. Especially when you are working on Startup Branding. Making people notice you and enquire about your services or purchase your products is a tough job and demands unique branding strategies.
For example, we are targeting a young college-going crowd from a metro city and our product is fashion accessories, we cannot settle for a decent & sophisticated brand appearance. It has to be vibrant, bright, lively, and bold!
3. Your Story Deserves A Hype
Every brand has a story to tell. It can be as simple as "we wanted to bring some innovative and fresh changes in the industry" to as detailed as "I was an introvert and have always faced challenges in making new friends and that's why I built this introverts-friendly social media platform"!
Establish Your Unique Value Proposition (UVP):
It's all about value addition. The reason why Uber, Zomato, Nike, and other giants are loved is because they add value to the customer experience. They give a solution that is ahead of time. Understand what value your product or service offers. Whether it's top-notch customer service, ethically sourced materials, or an innovative product feature, your UVP should always be under the spotlight in your branding. Even if the value addition is somewhat similar to the competitors' UVP, keep screaming! If you are adding value in a way no one is offering, you stand a chance to shine!
Emotions in Branding!
One thing every startup branding campaign must focus on is Emotions. Period. Let me explain this with an example. I always use this example to explain the importance of emotions in Branding.
Say a person named Vishal wishes to go from Location A to Location B. It usually takes 60-70 minutes to reach B from A. Vishal asks a cab service provider and he says I will send my latest top-end SUV and drop you to Location B in just 50 minutes. Vishal asks another cab service provider and he says he will send a small Hatchback and drop you to Location B in 70 minutes but he assures you a 'safe' ride. There is a good chance Vishal is going to choose 2nd cab service provider over the first one due to the word 'Safe'! Now that's the power of emotion. If you wish to dig deeper into emotions in branding, check out my blog- Emotions In Branding.
Content Is And Always Going To Be The King!
You have unique UVPs. You know your business idea is a definite success! You have excellent products/services. All this is like having a hammer without a nail if you don't know how to turn your 'concept' into an appealing storyline. While branding for small businesses, we at Go To Clan make sure we have a story that holds people to the screen till it ends.
People remember people due to their touching/emotional/motivational/funny background stories. So write a good Brand Story. Let me quickly slip a million-dollar branding tip here- Make Your Consumer The Hero Of Your Brand Story. Nike wants 'people' to do it and not sports people to buy their shoes. Everybody's fitness is their real desire.
4. Professional Designers Cannot Be Replaced
Loving those AI tools? Trying them out for your marketing and branding campaigns? Let me tell you a fun fact. A human mind (especially an intelligent mind) cannot be replaced by any AI tool. A professional Branding Agency understands the dos & don'ts of Startup Branding.
At Go To Clan, we brainstorm and 'body-storm' for the perfect results. Talking to the consumers, using the actual products/services, identifying market opportunities, and decrypting what the competitors are doing; all fall under Professional Startup Branding Campaigns.
If content is the King, then the brand's visual identity is the Queen! Identify what is the centre point to which your entire brand identity revolves. Then design the brand visual language accordingly.
Colors Are Gamechangers!
Every color has some meaning. Red is for danger while it also represents energy. Instagram has used multiple colors in its logo as the nature of that social media platform is colorful! It encourages people to keep uploading a variety of content. Use the colors wisely. Not every time black is for classy and not every time purple represents royalness.
Logo & Tagline
Every entrepreneur wants the brand's logo to stand out. What you must keep in mind is, the brand story we discussed in 3rd point, yeah that one, plays a big role in logo designing. Even if you are using your brand name in the logo, just the brand name, the font, the colors, the positioning of words, everything matters. Using round shapes & sharp shapes in the name-based logo says a lot about your brand's personality. Will talk about this in detail some other day.
The long brand story, those big paragraphs of brand mission & vision, everything can be wrapped in 2-3 words. If at all you have a smart copywriter 😂
Again the same old examples; Just Do It | Because You're Worth It | Fevicol Ka Jod | The Best Things Come To Those Who Wait... The list goes on.
Just Do It- Nike wants everyone to do something to be fit. It can be playing, dancing, running, walking, anything. They say you just do it and we are here to help you make that doing more comfortable!
Because You're Worth It- L'Oréal knows that every person is beautiful and deserves all the good things to enhance that beauty. Cute isn't it?
Fevicol Ka Jod- Thanks to the Legend Piyush Pandey, all Indians are very familiar with the line Fevicol Ka Jod. It is the unbreakable Jod that will not make the egg break or the kid run away 😂 IYKYK!! 😉
The Best Things Come To Those Who Wait- Many people complain that Heinz ketchup is way too thick and we have come out slowly. Heinz branding guy said hold my beer! Boom! One of the best taglines in branding history!
Branding for small businesses holds the potential to make a home in people's hearts through a quirky-looking logo and a tagline that can be emotional, funny, triggering some memory or pain point, sarcastic, or anything but has to be strong.
5. Consistency Has No Other Option
I know you are thinking of McDonald's. Though it is nowhere written that this is McDonald's packaging, the colors, and the shape took you to the McD outlet in your imagination. That's consistency. Everything McD does, TV commercials, online ads, social media, in-store branding, etc, maintains its consistency with its primary colors and the M symbol.
You must have seen many Pepsodent TV commercials. Some of you might have used it. The packaging uses primary colors Blue, White, and Red. If you notice their TV commercials, the models and actors in the commercials are wearing the same colored clothes. This is called 'Brand Color Psychology'.
Starbucks uses Green and White. The brand commits to sustainability and environmental responsibility. The brand performs a lot of activities for environmental well-being. The color White represents calmness and cleanliness. If you visit any Starbucks cafe outlet, you will notice tidiness and a calm environment.
Consistency is not only related to colors and visual styles of your brand. Burger King is known to be the biggest rival of McDonald's. Followers love seeing their witty posts and Burger King never fails to engage their followers with witty, funny, emotional, sentimental posts.
Source: https://twitter.com/BurgerKingUK
Conclusion
Branding for small businesses is an ongoing process that requires consistency, clarity, and commitment; the 3 Cs of Startup Branding. By understanding your audience, leveraging the right tools, and staying true to your brand's values, small businesses can carve a niche for themselves in a competitive market. Remember, in the world of branding, authenticity and consistency are key. Contact Go To Clan for your startup's branding!
[post_title] => Branding For Small Businesses; 5 Steps Guide By Branding Experts [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => branding-for-small-businesses [to_ping] => [pinged] => https://gotoclan.com/5-tips-to-use-emotion-in-branding/ [post_modified] => 2024-01-03 10:22:37 [post_modified_gmt] => 2024-01-03 10:22:37 [post_content_filtered] => [post_parent] => 0 [guid] => https://gotoclan.com/?p=39 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw )
Once upon a time, there lived a bunch of people scrolling through the internet and wishing their unique creativity was leveraged by brands around the world. That urge to motivate companies & brands around the world from passing by the typical digital presence and entering the innovative world of creativity! That’s when we decided to become the first Design development company in Pune that
- Deep dives into your business growth possibilities
- Finds out every possible opportunity for digitization
- Establishes a strong brand image that no one in the competition has!
- Empathizes with clients & their consumers for a win-win solution
- Believes that every part of the business ecosystem deserves creativity
The urge to do something unique is what makes us the best Design Development Company
If I have to put it in a simple way, we at Go To Clan (GTC) are a gathering of creative people from different backgrounds like UI UX, Development, Graphics, Branding, Content, Copy, and Organic Marketing. This gathering has formed a professional creative design development company in Pune that has a unique POV when it comes to building great websites, digital products, and applications. Our solutions are unique & creative along with futuristic! That is why we have successfully served 50+ International Brands!
Free Canvas excites us!
Working for different industries has always been a great game for us and we make sure that every time we come up with something the digital world has not seen yet. Our Branding experts in Pune work closely with our smart Copywriter and young Graphic Designers to deliver an identity that resonates with your dream vision & mission. Our Website & Application Designers are 15+ years old in the industry and have a great knack for working smartly with our Decade-Experience Holder Developers. Every interface and every tiny experience is detailed and well-thought-out.
What Can You Expect From A Creative Design Development Company In Pune?
Branding
Branding is our favorite playground. Our Founder Mr. Sagar Udale holds 15+ years of experience in Branding, UI UX, Graphics, and Business! Your brand identity is more than just a good-looking logo; it talks a lot about your company, its offerings, its vision, and the core concept of the 'why' of your business. We dive deep into the essence of what makes you unique and build a brand that's not only recognizable but also unforgettable.
We help brands build a solid identity and guide them to be consistent with that identity! We offer:
- Brand Positioning
- Logo Designing
- Taglines
- Brand Names
- Packaging
- Detailed Brand Books
- Office Branding
- Merchandise Designing
- Point Of Purchase Media Design
- Marketing Collaterals
UI/UX
A UI design that is engaging and a UX design that is beyond functional! We take UI UX very seriously and our team of skilled designers is known for identifying the tiniest design points to make sure website/application design outperforms.
The problem-solving attitude, the Marketer's Approach, and the Artistic Vision of each of our Designers have helped us design 60+ Websites, 33+ E-commerce Platforms, and 12+ Mobile Applications.
Development
What excites a good developer? A challenging website or application that is going to bring revolution in the Digitization works! From developing an Online Ecosystem that has 3000+ products to building an eCommerce site with Personalized Product Packages, Go To Clan's team has hands-on experience in critical developments.
Building apps that have beyond common features and making the optimum use of technology is our core development culture at Go To Clan. May be that's why we are one of the most reliable Design Development Companies globally.
Graphic Design
Graphics are the best medium for telling amazing stories interestingly. A picture speaks a thousand words and our Designers leave no chance of conveying deep brand messages through Graphics.
Be it Branding designs, logos, brand languages, or even Social Media Posts, we ace the Graphics game. If you are looking for graphics that get the attention of hundreds and some quick likes, then call us!
Content Writing
Content is not easy. Period. No AI tool can match the creativity and thought process of an experienced Content Writer. What makes our Content Writers get great rankings for their blogs and higher conversion rates for their ads? Let us spill some beans here:
- Empathizing Nature
- Excellent Primary & Secondary Research Skills
- Business Acumen
- Brilliant Explanation Skills
- Great Writing Talent
Writing a good piece of content needs good SEO knowledge to make sure the content reaches the right audience in-time. Writing is technical to some extent and our Writers have that knack for Technology, Marketing, & Creativity.
Organic Marketing
A small blog can get your business overnight popularity. A few smart moves can get your website to beat competitors' websites. All of these require deep diving into the world of Organic Marketing. Through engaging & knowledge-sharing blogs to interesting social media posts, a good Marketer knows how to get an audience's attention.
I believe you know the importance of plating a brand's roots deep into the organic terrain. Organic Marketing is like planting! It needs nourishment, time, and consistent attention. Once it gets what it needs, it starts showing great results.
Final Words
Go To Clan is not just about launching another business as a design development company in Pune; it's about creating a space where creativity knows no bounds, where ideas are celebrated, and where brands come alive. As we embark on this new adventure, we invite you to be a part of our story. Let's co-create, innovate, and redefine the digital landscape together.
From the initial spark of an idea to its final execution, we've got you covered. Find the most reliable digital solutions design development company in Pune here.
[post_title] => Go To Clan; not your next-door creative design development company in Pune! [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => creative-design-development-company-in-pune [to_ping] => [pinged] => [post_modified] => 2024-01-02 16:09:42 [post_modified_gmt] => 2024-01-02 16:09:42 [post_content_filtered] => [post_parent] => 0 [guid] => https://gotoclan.com/?p=38 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )Stories For You!
Being a Creative Design Development Company in Pune, we are excited to share our wisdom through our stories curated only for businesses like you!
