Your favorite Burger brand offers juice patty. Your favorite soft drink offers energetic drinks. Your go-to bakery delivers fresh & less sugary treats. I am assuming these reasons to your food brand choices. What can be another major aspect you prefer about certain food brands? Excellent Food Branding! A logo that strikes, a tagline that makes you crave, a store design that hits some childhood memories and makes you visit the good old hotel. This is nothing but Food Branding done right! Being a Director of the Best Food Branding Agency, I have served 20+ food giants with unique food branding campaigns.
In this blog, I am going to share some of my earned knowledge and wisdom. Hope you like it and find it useful. Whether you run a startup craft brewery, a small-town cafe, a family-owned bakery, or an established processed food empire, our insights will serve up fresh perspectives on how to connect with your audience on a sensory and emotional level with bang-on Food Branding.
Food & Beverages Branding & Logo Design- 5 Amazing Tips
Let’s see how the best food branding agency thinks, executes, monitors, and optimizes the ultimate game of Food Branding! In the following 5 tips, I am going to cover food & beverage logo tips, how to write taglines like a pro, color psychology to strike the right emotions and much more. Excited? Let’s get started.
1. Food Branding Brainstorming
Do you know how the best food branding agency always comes up with amazing food brand logo concepts and killer branding moves? It brainstorms with the entire team together. Food is something we all think we are experts in! Everybody is a foodie to one extent. Right from actually tasting the food to understanding the POV of target audiences, learning what competitors are doing, and exploring how the Brand’s unique selling points can be used; everything gets a track after a series of detailed brainstorming sessions.
Creating visual ideas for logos, packaging, and marketing materials. Discussing and refining ideas based on team feedback. Considering consumer preferences and trends to ensure relevance. All these points are crucial to consider in Brainstorming for any brand.
2. Food Branding- Ace the Name Game
Have you ever tried pronouncing a dish’s name at a fancy restaurant and failed miserably? Yeah, no one wants that for a brand. A food brand’s name should be like a bite of your favorite snack: short, sweet (or savory!), and leave you wanting more. It needs to roll off the tongue as easily as food slides down the throat.
Worcestershire Sauce? Woooo what sauce!!!!
Names like lays, Kit-Kat, Parle, Amul, and Coca-Cola, are all familiar but one of the main reasons we remember the names is because they are easy to pronounce & remember.
Though the brand name is usually pre-decided by the Founders, it is recommended to consult with a professional Branding Expert from the best food branding agency as there is a lot hidden in the name!
3. The Colorful Mind Game of Food Brand Logo
Why did McDonald’s choose Yellow & Red as their primary color? Why Starbucks has chosen Green? Why Cadbury Dairymilk has chosen Purple? There is always a deep research behind selecting food brand colors. Let’s take McDonald’s Red and Yellow, for instance. Red is the life of the party, boosting your energy and appetite. On the other hand, Yellow represents sunshine and freshness. These colors don’t just look good; they feel good! And before you even read the brand name, those hues have already made you a tad hungrier and a lot happier.
The food brand logo needs to resonate with your brand’s vision, core values, & ethics. Sounds too much right? Let’s take Subway’s example here.
Credits: https://subway.in/ Food & beverages logo example:
The subway logo indicates the speed at which a customer enters, eats, refills his tummy, and leaves! A subtle way of expressing the brand message in the most creative way. The unique and bold font and color psychology; have a reason.
4. Food Branding- Taglines Matter!
“No one can eat just one”, “take a break”, and “have it your way”; all these taglines when heard take us to the time when we ate the products. If you study these taglines, they secretly or directly convey brand messages. KitKat’s brand campaign revolves around the ‘Break’ everyone deserves from a hectic life and to make that Break enjoyable, people can have a KitKat! We all know these taglines and many such memorable ones. The question here is, how do we create a memorable tagline that proves to be a hit like these ones?
Here are some tips to help you curate a bang-on tagline for your food brand:
- Keep it Short and Sweet: In the world of Insta Reels, people like it short. Try to convey your brand message in 2-3 words if possible. The shorter it is, the easier it is to remember and recall.
- Make It Interesting: It can be sarcastic, funny, emotional, or just pass a cool vibe. The bottom line is to keep it interesting and engaging.
- Emphasize Your Unique Selling Point: M&M’s “Melts in your mouth, not in your hands”. This tagline aptly conveys the brand message- tasty & non-sticky chocolate confectionery products.
- Use Playful Language or Puns: Food is often associated with fun and enjoyment. Puns or playful language can make your tagline more engaging and memorable.
- Evoke Emotions: Aim for an emotional response, whether it’s nostalgia, happiness, comfort, or excitement. Emotional connections can build brand loyalty. A whole new POV on how Emotions in Branding are vital.
- Make It Versatile: Your tagline should be flexible enough to work across various marketing channels while still being specific to your brand.
- Reflect Your Brand’s Personality: Whether your brand is quirky, sophisticated, or rustic, ensure your tagline aligns with your overall brand personality.
- Consider Your Audience: Understand your target audience and their likes. Though food is for all, if it is processed modern food, then consider quirky tones. If it is a traditional food product, consider the emotional tone.
A tagline is like the cherry on top. It needs to resonate with the brand’s soul. For instance, “Have a Break, Have a KitKat” isn’t just about chocolate; it’s about taking a moment for yourself. Or “Red Bull gives you wings.” It’s not positioned as an energy drink but as a must-have drink for doing something extraordinary. The tagline should encapsulate the essence of the brand in just a few words.
5. Packaging – The Silent Ambassador
Before I start explaining how food product branding depends a lot on the packaging, let me share Go To Clan’s Food Brand Packaging.
Have you ever bought something just because the packaging looked fancy? We all have. Packaging is not just product protection, it has immense potential; for engaging consumers, attracting new customers, delivering comfort in product usage, etc. Heinz is a master of packaging! Simply placing the sticker on a particular part of the bottle won them the packaging game! Users don’t know how much to tilt the bottle to get the perfect amount of ketchup. So Heinz updated their label to guide users to the perfect pouring angle.
Make sure your food & beverage packaging design matches the nature of your products. This is a very crucial point. If the products are premium, the packaging should scream it:
Would you buy this product if you didn’t know the price? 👇👇👇👇
Final Words:
At Go To Clan, we are all foodies. We love indulging in the tasty treats. Hence, we can empathize with the brands and their consumers. Have a look at how much detailing we prefer to stay the best food branding agency:
So if you are looking for a Food Branding Agency, contact Go To Clan!