Planning to create a logo for a fashion brand? You have landed on the right page.
Getting references for fashion logo ideas is a good practice. It helps you think out of the box and get to see amazing logo inspirations. Wonder how Gucci’s logo has 2 Gs intersecting each other and immediately you expect to see a timeless piece of fashion. When you see a Louis Vuitton logo on a bag, it has to have elegance and standard. With that unique font of Raymond or that attractive color combination of Levi’s, each logo speaks brand personality. If you too wish to design a statement piece logo, steal these ideas from a fashion logo designing company.
Logo For A Fashion Brand Identity For Outdoor Fashion Brand:
1. Finalize Logo Concept
The concept is the base. Finalize what you want your logo to look like. If you want your brand name as a logo or some icon or a combination of both. Since we are talking about logo for a fashion brand, I recommend going with the feel. What does your brand claim? Is it going to offer comfort, class, or trendy products? Depending on the offering, you can add the brand’s feel essence to the logo. Your logo is your brand’s signature. Begin by sketching fashion logo ideas on a blank paper and draw everything that comes to your mind. This helps in finalizing the logo concept.
The level of premiumness is also an important factor to consider while finalizing the logo concept. A premium fashion brand contains certain elements that immediately make it classy! Whether you want the college-going young generation to purchase your products, or you want a niche working class to be your loyal customers, it all matters when finalizing the concept and playing around with fashion logo ideas.
2. Does Size Matter?
Why is logo size important? Wrong are those who say no. Size matters when it comes to a logo for a fashion brand. If your logo is too big, it will occupy a lot of space on tiny banner ads or on billing papers. If it is too small, it Fashion is versatile; your logo should be too. Carve variations of your fashion brand’s logo for better clarity. Sketch your thoughts out and see what actually looks good in your mind as well as on paper. Make sure your logo is suitable to use in different places & media. Your logo should slip into different contexts like a chameleon, always standing out, never out of place.
It is recommended by me to not jump to the design first. Having a clear idea in mind can lower your effort and iterations. One thing to keep in mind is not to get lost in the details in this phase.
3. Color Palette Resonance:
Being the founder of a renowned fashion logo designing company, I strongly believe that colors can make or break the game. Your brand’s color palette speaks volumes. Common colors used in a logo for a fashion brand are- black, gold, white, silver, red, navy blue, pink, green, etc. Choose hues that tell your brand’s tale, in the most warm and welcoming manner.
Source: Tiffany & Co. Facebook Page
Tiffany & Co.: The ‘Tiffany Blue’ color is so synonymous with the brand that it has its own Pantone color (1837, marking the year of Tiffany’s foundation). The color reflects sophistication and has been used to reflect their jewelry’s premiumness, becoming an international icon of elegance and exclusivity.
4. Convey Your Brand Feel:
A logo is not supposed to convey what your brand does or what the brand story is. It should convey the emotion evoked in the hearts of users. What emotion is your brand passing? Comfort, excitement, happiness, confidence? Intertwine this emotion into your fashion logo design elements. Let your logo be a map that leads to your brand’s essence, making customers part of your brand’s journey with just a glance.
Source: Adidas Official Website
Adidas is an excellent example you must go through if you are working on your fashion logo ideas– The three stripes, which started as a design element for shoe support, have become symbolic of performance and endurance. Their mountain-like logo symbolizes growth, progress, and accuracy in the sports landscape.
5. Typography As Style Statement:
Fonts are the fashion statements of the text. Play with typefaces that echo your brand’s voice. For a few branding campaigns, we at Go To Clan have crafted exquisite fonts. The art of typography can add emotion and convey a strong brand presence when put with competitors’ brands. Let your words dress the part, showcasing your brand’s personality with every curve and line.
Final Touchups!
In the world of fashion, your logo is your first impression. Consult any fashion logo designing company and they will tell you how a logo can build a charismatic change. Designing a logo for a fashion brand is similar to styling a good attire – it should enhance, not overpower. With these fashion logo ideas, your brand won’t just walk the runway; it will plant a smashing impact and give your brand a strong recognition in the industry. Contact us if you are looking for a smart fashion logo designing company- Go To Clan