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10-Step AI Optimization. Super Easy Guide

10-Step AI Optimization: Super Easy Guide

AI optimization works in small, important steps. Let’s learn everything in detail. One of my friends reached out to me and told me that his blogging site’s traffic has dropped by 90%. I immediately understood that AI is the culprit. Forget about small blogging sites, HubSpot, a known blogging platform, has noticed a 80% drop […]

By Aarti Dhanwadkar

January 6, 2026
What is D2C marketing

A Practical 5-Step D2C Marketing Strategy

What Is D2C Marketing Strategy? D2C marketing is different from B2C marketing. In B2C, brands sell to end users through retailers and wholesalers. In B2C marketing, brands reach consumers via retail stores, marketplaces, and distributors. In D2C marketing, brands sell directly to customers with no middlemen. Since B2C marketing involves middlemen, they contribute to sales. […]

By Aarti Dhanwadkar

December 28, 2025
moment marketing examples

What Is Moment Marketing? 10 Funny Examples

Moment marketing means using a current event, trend, or situation to promote your brand at the right time. The idea is simple. When people are already talking about something, brands join the conversation in a smart way. It could be a cricket match, a meme, a festival, a viral tweet, or even a sudden news […]

By Aarti Dhanwadkar

December 24, 2025
Ansoff matrix template

The Ansoff Matrix: Learn in Just 10 Minutes

Business people will relate to me. Once your business is all set, you do not stop. You start thinking about growth. How can I grow my business? What can I do to expand my product line or market? Ansoff Matrix answers these questions. Ansoff Matrix is a super-simple tool that shows four clear ways a […]

By Aarti Dhanwadkar

December 15, 2025
Porter's five forces

What are Porter’s Five Forces? Learn in 10 Minutes

Imagine you want to open a burger shop in your area. Before you start, you ask yourself five questions. These five questions are Porter’s Five Forces. It basically lets you know how tough the market is. Before entering any business, you must know how tough the game is. That is where Porter’s Five Forces become […]

By Aarti Dhanwadkar

December 12, 2025
IndiGo crisis into marketing opportunity

IndiGo Crisis: Turn Chaos Into #1 Marketing Opportunity

Why did the IndiGo crisis even happen The IndiGo crisis started when a large number of crew members applied for sick leave on the same day. It did not come from nowhere. Crew members handled back-to-back flights for weeks. Their rest windows were extremely short. The holiday season increased the passenger load and created long […]

By Aarti Dhanwadkar

December 11, 2025