Branding Tips and Trends

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13 Best Books On Branding: Learn New Perspectives

Branding is not about logos, colors, or taglines alone. It is about perception, emotion, and clarity. The strongest brands feel familiar, consistent, and meaningful because they are built on solid thinking. That thinking rarely comes from trends or guesswork. It comes from learning how successful brands are created, positioned, and scaled. In this blog, we […]

By Aarti Dhanwadkar

January 23, 2026

#1 Food Packaging Design Agency: Real Use Cases

People often ask me why my food product is failing to set a unique brand identity. The answer is simple: you must stand out from the crowd. Food packaging design is not decoration. It is branding and marketing in its most visible form. A smart food package design makes people stop, look, and buy. When […]

By Sagar Udale

January 21, 2026

Logo Design Cost In India: 10 Influencing Factors

Logo design cost in India varies based on what you actually need. If your requirement is basic and you hire a freelancer with minimal creative expertise, you may get a logo for around ₹1,000. If you want a strong brand-focused logo, agencies usually charge ₹10,000 to ₹1,00,000. Numerology-based logos start from ₹50,000 because the process […]

By Sagar Udale

January 8, 2026

Morphological Matrix Simplified: 6 Steps With Examples

A Morphological Matrix is one of those tools that sounds complex but is actually very practical. Designers, marketers, and problem solvers use it to break a big idea into smaller parts and explore all possible combinations. Instead of waiting for a “creative spark,” this method gives you a clear system to generate ideas logically and […]

By Sagar Udale

January 5, 2026

How To Start A Cloud Kitchen In 7 Easy Steps

In this era of AI taking over almost every industry, the food industry is unshaken! If you are planning to start a cloud kitchen, also called a ghost kitchen and virtual kitchen, you are on the right track. Starting a food business today does not mean fancy interiors, waiters, or 40-page menus. It means smart […]

By Aarti Dhanwadkar

December 23, 2025

The Ansoff Matrix: Learn in Just 10 Minutes

Business people will relate to this. Once your business is all set, you do not stop. You start thinking about growth. How can I grow my business? What can I do to expand my product line or market? Ansoff Matrix answers these questions. Ansoff Matrix is a super-simple tool that shows four clear ways a […]

By Aarti Dhanwadkar

December 15, 2025