Branding Tips and Trends

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10 Iconic Ads by Piyush Pandey

I miss the era when we did not mute the TV during ads. Because all major brands were reaching out to Piyush Pandey for memorable ads. There are legends, and then there is Piyush Pandey, the man who made India fall in love with advertising. Believe it or not, Piyush Pandey was once an account […]

By Aarti Dhanwadkar

October 24, 2025

22-Step Brand Guidelines Template Customized for Your Brand

As the founder of a creative agency, I receive numerous requests for an aesthetic and impactful brand guidelines template. Every large-scale group owning multiple brands must have a fixed brand guidelines template. Every brand has one thing in common: consistency. Hence, I make sure that I am able to connect every dot of a brand’s […]

By Aarti Dhanwadkar

September 27, 2025

12 Brand Archetypes – Simplified With Examples

When I say TATA, what comes to your mind? Assurity, reliability, strength, and trust! Every brand has a personality. Some feel fun, some feel serious, and some make you feel safe. That’s not random; it’s because of Brand Archetypes. Brand Archetypes are like characters that brands play to connect with people emotionally. Based on Carl […]

By Aarti Dhanwadkar

August 31, 2025

CBBE Model Simplified – Steal These 4 Steps

Keller’s Brand Equity Model is also known as the CBBE model. It stands for the Customer-Based Brand Equity model. If you are new to the world of branding, this model can help you build a perfect brand identity for your business. The CBBE model stands firm on 4 major pillars: While you read this blog, […]

By Aarti Dhanwadkar

July 23, 2025

What is AEO? Steal These 5 Effective AEO Tips

Businesses used to write for their audience. Now they ‘should’ for robots first. Why? Because Search Engine Optimization (SEO) has a senior now: Answer Engine Optimization (AEO). What is AEO? What is AEO in digital marketing? Why should businesses consider Answer Engine Optimization services over SEO services? I am going to reveal everything you need […]

By Aarti Dhanwadkar

July 9, 2025

How To Start Saree Business From Home?

Are you looking for a profitable side hustle in India? A saree business is one of the ventures that offers high profit margins and long-term sustainability. It not only boosts profits with low investment but also performs well despite high competition. You might be wondering how to start saree business from home when there’s a […]

By Aarti Dhanwadkar

June 11, 2025