Paid campaigns are a lot of stuff! You have the excitement of getting leads & inquiries but also the constant task of keeping an eye on the campaign performance. Right from ad copy, visuals, and settings, to landing page performance, user experience, user interface… It’s very important to understand what can be done to optimize your converting landing page.
You put in money, strategy, efforts, and hope to encourage the audience to stop, read, and click on the ads. Once the user clicks on the ad, the major ‘make or break’ is in the court of your Landing Page. If you wish to build an effective landing page that not only engages but also converts, then I have 5 simple steps for you. In this blog, I am not just going to share some fantastic tips for a perfect landing page but also talk about real business deals. After all ad campaigns are very crucial for businesses to grow online and it literally changes the business numbers! But what makes a landing page perfect? Let’s dive in.
5 Best Ideas For A Converting Landing Page for Your Paid Campaigns
1. Converting Landing Page- Prioritize the First Fold
You are trying to sell something on your landing page. If you are trying to sell your product, then your campaign needs a huge change! At Go To Clan, we have concluded that any brand trying to sell a solution instead of a product outperforms all competitors.
70% to 80% prefer understanding their benefit from the 1st fold of your landing page. Hence, a converting landing page must talk about the user’s benefits. You know their problem, you have figured out a solution through a product, and you must talk about the solution in the 1st impression. It’s not just about catching attention; it’s about building trust in the blink of an eye.
If you are not able to summarize the solution you are offering, create a hook in the 1st fold. Give them something to scroll down. It can be
- Asking a question- Ask if they are looking for a solution built by you. For example- “Looking for a low-cost car rental service for your next big tour?”
- Building curiosity- Make them curious about your offerings. For example- “Peace, Great View, Elite Amenities, And Budget-Friendly Flats; All In The Heart Of Pune City!”
- Giveaways- Give something that they can download or fill out a form for. For example- “Sign-up and get 15% off on your 1st purchase!”
Example: When Airbnb launched, its converting landing page showcased beautiful homes with the tagline “Book unique homes and experiences”. This immediately conveyed the brand’s unique selling point; ‘great experience’.
2. Converting Landing Page- Craft a Compelling Copy
Copy can make or break the game. While writing for a Converting landing page, make each word count!
- Keep it short for users to scan it.
- Try to empathize with readers.
- Use simple language.
- Talk more about their benefits and less about your brand.
- Show some creativity.
Example: Dropbox’s simple tagline “Put your creative energy to work, with Dropbox” shows how an effective landing page copy should be. It directly addresses the user’s need to store and share creative projects efficiently.
Hire a professional copywriter who follows a process similar to:
- Brainstorming
- Understanding the problem statement
- Bringing in creativity with solutions
- Using friendly and easy language
- Focusing on the USPs of the product
- Analysing the results
- Optimizing the copy for better performance
3. Converting Landing Page- The Art of CTA Placement
Alright, listen up! Your Call-to-Action (CTA) is a crucial character and it deserves all the attention in the world. There are some great examples of using CTAs in the most apt ways possible. CTAs need not be fancy-looking, need not always be funny & quirky, and need not be commanding.
The real art of a CTA in a perfect landing page is in how you are placing it, how you are highlighting it, and how appealing it looks.
- Keep it visible
- Easy-to-understand
- Show your creative side
- Show urgency
- Try to make it benefit-oriented
Example: Spotify’s perfect landing page boasts a clear CTA – “Get Spotify Free”. Positioned right below a list of benefits, it makes the user’s decision to click almost instinctual.
4. Converting Landing Page- Build Trust with Credibility
As mentioned earlier, it is extremely important to build trust among your target audience. How do you do that? There are many popular and common ways. Let me help you list down a few:
- Testimonials
- Client logos
- Awards
- Number of successful projects
- Number of sales of products
- Team strength
Look at it this way. You are looking for a salon near your area. You Google “Best salons near me” and get a list of hundreds of salons. How do you choose one out of the hundreds? It can be the prices, premiumness, experience, and ratings by other customers. Even if everything is right; great deals, a team of certified hairdressers, and a walking distance from your home, but if the ratings are bad, you would think twice before booking an appointment. That’s because a trust issue has been raised.
Example: Mailchimp, a marketing automation platform, displays logos of notable companies they’ve worked with right on their landing page, immediately boosting their trustworthiness.
5. Converting Landing Page- Speed is the New Black
In this world of 30-second reels, users are getting into a habit of scanning instead of reading, and to-the-point conversations instead of storytelling. Flow with the wind. Optimized images, minimal design, sorted UI, minimal code, usage of CDN, improved server response time, critical CSS, and much more can be done to boost the speed of your perfect landing page.
Hire a smart UI UX Designer who can design a fast-loading and converting landing page. If you wish to have a result-oriented effective landing page, hire Go To Clan!
Example: Amazon found that for every 100 milliseconds of page load time, they lost 1% in sales. That’s a compelling reason to prioritize speed!
Conclusion:
Crafting the perfect landing page is an art! At Go To Clan, we have designed multiple landing pages and they all have outperformed! We have a team of designers who understand Marketing! That’s a rare combination!
If you wish to create a stunning & converting landing page, ping us. At Go To Clan, we are known for the most effective landing page techniques.