Logo design cost in India varies based on what you actually need. If your requirement is basic and you hire a freelancer with minimal creative expertise, you may get a logo for around ₹1,000.
If you want a strong brand-focused logo, agencies usually charge ₹10,000 to ₹1,00,000. Numerology-based logos start from ₹50,000 because the process is completely different.
In this blog, I will share the top 10 factors that influence the logo design price in India. Ensure you consider all the factors and make informed hiring decisions.
Logo Design Cost In India: 10 Influencing Factors
1. Type of Logo Required
Logo design cost in India changes first based on the type of logo you want. Not every logo needs deep thinking or illustration. Some businesses only need a clean text logo, while others need symbols, icons, or characters. The more complex the logo type, the more time and skill it needs.
A text-based logo (wordmark) is the simplest. It focuses on font style and spacing. Designers spend time choosing the right typography, but there is no illustration work. This keeps the cost lower.
A symbol or combination logo needs more effort. The designer has to think about your business nature, values, and audience. They create shapes or icons that visually represent your brand. This requires concept thinking, sketching, and testing.
A mascot or illustrative logo takes the most effort. It involves drawing, detailing, and refining characters. This directly increases logo design cost in India. Designers usually follow the Morphological Matrix for such logo designs.
Tentative pricing (India):
- Text logo: ₹1,000 to ₹5,000
- Text logo if a new customized font is used: ₹5,000 to ₹10,000
- Symbol or combination logo: ₹8,000 to ₹20,000
- Mascot or illustration logo: ₹20,000 to ₹40,000+
2. Level of Customization
Logo design price in India also depends a lot on how custom you want your logo to be. Some people are okay with a ready-made template. Others want something made from scratch that no one else has. Here is a logo I designed for a UK-based tattoo studio. The client wanted a logo that no one can draw or copy.
Template-based logos are fast. Designers reuse existing layouts, icons, or font styles and just change the name and colors. There is very little thinking involved. That is why these logos are cheap, but they also look common.
A semi-custom logo sits in the middle. The designer tweaks an existing idea to match your business. They adjust shapes, colors, and fonts so it fits your brand better. This needs some creative effort, but not deep brand work.
A fully custom logo starts with a blank page. The designer studies your business, your audience, and your goals. They create original concepts and refine them. This directly increases logo design price in India because time and expertise matter.
Tentative pricing (India):
- Template logo: ₹1,000 to ₹3,000
- Semi-custom logo: ₹5,000 to ₹10,000
- Fully custom logo: ₹15,000 to ₹30,000+
3. Brand Research & Concept Thinking
Logo design cost in India goes up when research and thinking come into the picture. A logo is not just about looking nice. It should clearly show what your business stands for.
When there is no research, the designer works only on visuals. They pick a font, add an icon, and finish the job quickly. This works for very small or temporary brands, but it rarely builds recall.
With basic brand research, the designer understands your industry, target audience, and competitors. They think about colors, shapes, and styles that suit your business nature. This makes the logo more meaningful.
Deep concept thinking takes more time. Designers explore multiple ideas, reject weak concepts, and refine strong ones. This effort increases logo design cost in India, but it also gives you a logo that lasts for years.
Tentative pricing (India):
- No research: ₹1,000 to ₹3,000
- Basic brand research: ₹10,000 to ₹15,000
- Deep concept-driven logo: ₹20,000 to ₹35,000+
4. Designer or Agency Experience
Logo design cost in India also depends on who is designing your logo. Not all designers work at the same level. Experience changes quality, thinking, and pricing.
A beginner freelancer focuses mainly on making something that looks decent. They follow trends and online references. This works if your budget is tight and expectations are low.
An experienced designer understands branding. They think about balance, scalability, and where the logo will be used. They avoid design mistakes that cause problems later.
A branding agency brings a full team and process. They include strategy, design checks, and long-term brand thinking. That is why logo design cost in India is higher with agencies.
Tentative pricing (India):
- Beginner freelancer: ₹1,000 to ₹4,000
- Experienced designer: ₹8,000 to ₹18,000
- Branding agency: ₹20,000 to ₹40,000+
5. Number of Design Concepts
Logo design price in India increases when you ask for more design concepts. A concept is a unique idea, not just a color or font change. Each concept needs fresh thinking.
When you ask for only one concept, the designer puts all effort into a single direction. This is faster and keeps the cost low. It works well when your brief is clear.
Two or three concepts give you options. Designers explore different styles or approaches for your brand. This takes extra time because each concept is built separately.
Many concepts mean more brainstorming, more drafts, and more internal checks. That is why logo design price in India goes up as concept count increases.
Tentative pricing (India):
1 concept: ₹5,000 to ₹10,000
2-3 concepts: ₹10,000 to ₹18,000
4+ concepts: ₹20,000 to ₹30,000+
6. Revisions & Feedback Rounds
Logo design cost in India changes based on how many changes you want after seeing the logo. Revisions are part of the process, but unlimited changes increase time and effort.
Some designers offer fixed revisions. You review the logo, give feedback, and the designer makes limited changes. This keeps the project smooth and controlled.
When clients ask for many rounds of feedback, the designer has to keep reworking the logo. Fonts change, shapes change, and sometimes the idea itself changes. This directly increases effort.
Unlimited revisions sound attractive, but they raise logo design cost in India because the project timeline becomes unclear.
Tentative pricing (India):
- ₹5,000 to ₹10,000 per revision after exceeding the defined number of revisions.
7. Extra Expertise-Based Logos
Logo design cost in India increases when you choose specialized logo styles like numerology-based, astrology-based, or scientific logos. These are not regular design projects. They involve analysis before design starts.
In numerology-based logos, experts study your business name, numbers, dates, and alignment. The logo is created to match specific numerological values. This needs both design skill and numerology knowledge. Astrology-based logos involve chart analysis, planets, timing, and symbols linked to your business. Designers work with astrologers or have dual expertise. This adds another professional layer.
Scientific or data-driven logos focus on psychology, geometry, ratios, and behavior patterns. This deep work increases logo design cost in India because the process is research-heavy.
Tentative pricing (India):
- Numerology-based logo: starting from ₹50,000
- Astrology-based logo: ₹50,000 to ₹1,00,000+
- Scientific or psychology-based logo: ₹60,000 to ₹1,20,000+
8. Deliverables & File Formats
Logo design price in India also depends on what files you receive at the end. A logo is not just one image. It needs different formats for different uses.
Some designers give only a PNG or JPG file. This works for basic online use, but it creates problems later. You cannot resize it properly for banners, printing, or packaging.
Professional logos include vector files like AI, EPS, or SVG. These files keep quality intact at any size. Designers may also share color codes, font details, and usage rules.
When more deliverables are included, the work increases. That is why logo design price in India goes up with better and complete file support.
Tentative pricing (India):
- Logo kit with fonts and colors: ₹10,000 to ₹20,000+
9. Usage Rights & Ownership
Logo design cost in India also depends on who owns the logo after it is made. Many people miss this part and face issues later.
Some low-cost logos come with limited usage rights. You can use them on your website or social media, but not for large commercial work. The designer still keeps partial rights.
Full ownership means the logo is completely yours. You can use it for ads, packaging, hoardings, and trademarks. Designers charge more because they give up all rights.
If you plan to scale your business, full ownership is safer. This is why logo design cost in India increases when complete rights are included.
10. Timeline & Urgency
Logo design price in India changes when time is tight. A relaxed timeline allows designers to think, test ideas, and refine the logo properly.
When you give enough time, designers plan their work and deliver quality. This keeps the pricing normal and the process smooth.
Urgent projects force designers to pause other work and focus only on your logo. They work longer hours and skip buffers. This increases effort and stress.
That is why logo design price in India goes up for fast delivery or same-week logos.
Tentative pricing (India):
- Standard timeline (7-14 days): normal pricing
- Fast delivery (3-5 days): +20% to +30%
- Urgent delivery (1-2 days): +40% to +60%
Final Words
Logo design cost in India is not fixed because every business is different. Your budget should match your goals, not just your urgency. A cheap logo may work today, but a well-thought-out logo supports your brand for years.
At Go To Clan, we do not design logos just to look good. We study your business, understand your audience, and create logos that actually reflect your brand nature. Whether you are a startup or a growing brand, we help you invest smartly in a logo that adds long-term value.