Do you have a website that has on-page and off-page SEO in place? If you think that is enough, then you should read this SEO guide for UX designers till the end. While designing a website, the most crucial thing is to consider the goal of building that website. If your website goal is conversion, then building an SEO oriented web design is a must.
You don’t have to choose between a website that looks good and one that ranks well on search engine results pages (SERPs). You can get both, if you follow this SEO guide for UX designers step by step. The way developers prefer an agile process for building great websites, and web apps, similarly, incorporating SEO best practices into the design process is a strategic move that can significantly influence a site’s online presence.
Note Down These Top 3 Points From SEO Guide For UX Designers:
1. Mobile Friendliness:
If I tell you that try using this hair oil, the brand is so good. What are the chances you will use your phone to search for the brand? Google’s search engine has a 95.16% market share on mobile devices! A whopping 60% of smartphone users have contacted a business directly using search results, like the “click to call” option. Not only user convenience but building a mobile-friendly website helps in SEO.
The proliferation of the sale of mobile devices indicates a significant portion of internet traffic is now mobile. Google prioritizes websites that provide a good mobile experience, which is typically achieved through responsive design. What is a Responsive Design? Simply put, a responsive design allows the website to fit on any device’s screen depending on the screen size and orientation of the device being used to view it. This ensures that whether a visitor is using a smartphone, tablet, or desktop, the website will remain user-friendly and navigable.
For instance, Airbnb revamped its website with a mobile-first approach, leading to an enhanced user experience that improved its search rankings and increased user engagement and bookings.
Source: https://www.airbnb.co.in/https://www.airbnb.co.in/
2. Optimize Speed:
The speed of a website is a direct ranking factor used by Google’s latest search algorithm. For instance, you search for something on Google, you get a list of 10 links, you click on one of the links, you wait for 3-4 seconds, it doesn’t open, and you leave to go to another website. An SEO oriented web design involves implementing practices that reduce the website’s load time. Optimizing images (ensuring they are the correct size and format), minimizing the code (removing unnecessary characters from HTML, CSS, and JavaScript), and utilizing responsive web design techniques that adapt to the user’s device. Page speed is not just about SEO; it also has a profound impact on user satisfaction and conversion rates.
Amazon’s data shows a clear correlation between page load times and revenue, where even a 100-millisecond delay could result in a 1% decrease in sales. This demonstrates the critical nature of page speed in both search engine optimization and overall business success.
If you are planning to start paid ad campaigns, then I highly recommend building an SEO oriented web design for your range of landing pages. Imagine your team spending hours strategizing the ad campaign, spending nights drafting that one perfect ad copy, designers sweating to design that perfect piece of art and all that goes into vain due to poorly designed landing pages.
3. Submit Sitemap:
Let’s talk about some technicalities. A sitemap is essentially a list or a map of all the pages on a website that are accessible to users and search engine crawlers. It can be an XML or HTML file that provides data about the pages, videos, and other files on your site, and the relationships between them. This is basically telling search engines like Google about your website and what each page offers. Websites with large numbers of pages must submit XML.
For example, a news outlet like The New York Times, which publishes a large volume of content daily, relies on sitemaps to make sure that their articles are found, indexed, and ranked in search engines as efficiently as possible. This not only helps with SEO but also improves the discoverability of their content.
Common Questions UI UX Designers Have About SEO Oriented Web Design:
1. How does SEO Oriented Web Design boost User Experience?
Design improves SEO by creating a user-centric experience that reduces bounce rates and increases time on site. Google’s algorithms are increasingly sophisticated, rewarding websites that offer valuable content in an accessible format. For instance, Dropbox redesigned its website for better user engagement, leading to improved SEO outcomes. Example given above!
2. Can UI Design Help in Online Marketing?
Absolutely. UI design is not limited to beautiful-looking websites. It has a great contribution to building a converting website. Your business can have an ROI-driven look depending on the user behavior and SEO-based elements. A well-designed UI ensures that potential customers find what they are looking for with ease, thereby increasing the likelihood of conversion.
For example, Netflix’s UI is designed to facilitate seamless browsing, directly impacting its marketing success. Netflix’s User Experience and User Interface play to the next level! Right from using AI to considering user psychology, Netflix is a pro!
3. What is the checklist for SEO optimized web design?
An SEO optimized web design checklist includes:
- Mobile responsiveness
- Load speed optimization
- Intuitive navigation
- Alt tags for images
- Proper use of header tags
Implementing these elements ensures that your website is not just visually appealing but also ranks well in SEO terms.
In conclusion, clubbing UX design with SEO ensures more traffic, a low bounce rate, a higher conversion rate, retention, and loyal customers. Follow this SEO guide for UX designers and build a spot-on website. Call Go To Clan to get a consultation on your website.