Fascinated by how Nykaa and Purplle are leading the market of cosmetics? Wish to be a successful eCommerce site like theirs? Wish to bring your effective cosmetic and skin/hair care products online? If yes, then you must have a lot of queries about Beauty eCommerce Development Services. Bringing your products online and enabling global sales is a big step and everything needs to be perfect. Beauty eCommerce has seen great growth in the past decade as people are more open towards trying new brands, experimenting with what they see online, and at the same time very skeptical about brand authenticity. So, before you put on your digital makeup and step into the spotlight, let’s talk strategy.
We at Go To Clan have worked on many beauty eCommerce projects and we can say confidently that no eCommerce for Cosmetics works better than those who sell more than cosmetics! An experience, an emotion, and most importantly, an influential factor in buying the product. Considering the competition in the Indian market, establishing a rock-solid eCommerce for cosmetics is half job done. Talking about the market, here are some interesting numbers you should see- The value of the Indian direct-to-consumer (D2C) market is estimated to reach around USD 12 billion in 2022. It is expected to exceed USD 60 billion by 2027, with an annual growth rate of 40 percent. A promising industry indeed! So let’s dive in and move ahead to our 5 tips.
5 Tips While Opting For Beauty eCommerce Development Services
1. Deep User Research- First Step To eCommerce For Cosmetics
It’s all about knowing your audience. Dive deep into user behavior, preferences, and feedback. Your products have a high volume of audience and the data mentioned above is the proof. What matters the most is how well you know your audience. Right from deciding what colors would your users like in the logo to what should be the H1 on your Beauty eCommerce shop; everything matters the most. Since you are taking your cosmetic business to the online world, offering interesting and relevant features is equally important.
One of the core principles of successful Beauty eCommerce platforms like Sephora is their in-depth understanding of user behavior. They use data analytics to show products tailored to individual preferences, making the user’s shopping experience unique and engaging. Show your customers exactly what they want, just like Sephora’s Beauty eCommerce does.
2. Be Loud About Your Uniqueness
The industry already has a lot of cosmetic brands. What makes you stand out? List down your unique offerings. Your unique recipes of products or your unique offerings, it can be anything! Whatever you are proud of, take that mic and start talking about it! The first thing on your beauty eCommerce shop should be your unique offerings. This is your brand’s unique positioning and users are going to search the same on competitors’ cosmetic online shops as well. Having that unique thing that no one offers will ultimately contribute to increasing your online conversion rate!
Fenty Beauty, a standout in the eCommerce for Cosmetics industry, brought a most awaited extensive range of foundation shades. Their commitment to inclusivity set them apart from other Beauty eCommerce platforms, creating a significant buzz in eCommerce for cosmetics.
3. Marketing-oriented User Experience
Steal this million-dollar valued tip. Hire a beauty eCommerce Development Services Company that aces in marketing. Your D2C beauty online store’s primary intent is increasing sales. You must be wondering how can a UI UX Expert help boost online sales of these cosmetics. Go to any popular beauty eCommerce and try to observe their UI UX. Right from 1st fold’s visuals to options in the header, style of categories to CTA styling, smartness on the product’s individual page to after purchase interface, everything can be treated as a marketing tool. UI UX is all about driving users to your products and then the final purchase.
A brilliant Cosmetic UI Design & a thoroughly thought out Cosmetic Brand User Experience can make a huge difference! Imagine your ‘Add To The Cart’ button has a tiny font and button color that matches the background color. Think this won’t affect your buyer’s journey? It does! Be it finding the right & wanted product range or experiencing a smooth & safe payment process, Cosmetic UI Design and Cosmetic Brand User Experience matters!
Here’s another blog that talks exclusively about Cosmetic UI Design & Brand Experience.
Glossier, a major player in Beauty & Lifestyle eCommerce, uses a website that’s not just an online store but a holistic branding experience. Every product description, graphic, and testimonial is curated to resonate with their target audience, making their Cosmetics eCommerce top-notch.
4. Mobile Optimized
More than 50% of Cosmetic eCommerce buyers make their purchase from smartphones. You see an ad while that endless scrolling on Instagram, you see a pretty shade of lipstick, you go to the online store and make a purchase! Sounds smooth right? Usually, it is this smooth for the users but involves tons of effort for the beauty eCommerce development services. Making your cosmetics online shop mobile-friendly is a must!
Making a website design user-friendly requires skills; you need to think differently and introduce users to the most important navigations of the website in the first fold. Keep everything handy matters the most! Wonder why they keep changing the Instagram app’s interface. They’re simply making it more effortless for their users.
Ulta Beauty’s Beauty eCommerce platform ensures a consistent shopping experience across all devices. Recognizing the shift towards mobile shopping, their responsive design in eCommerce for cosmetics makes browsing and purchasing a breeze, no matter the device.
5. Augmented Reality
Virtual Try-On: Allows users to virtually try on makeup or skincare effects, providing a personalized and unique shopping experience. If they see what they will get in the most realistic way, the chances of purchase increase.
Another major benefit of embedding AR, VR, and AI technologies into your beauty eCommerce development services is ‘Increased Engagement’. A bonus benefit is that the number of product returns drops down. That’s the magic technology can bring into the picture of eCommerce for cosmetics.
L’Oréal’s AR app, “Virtual Try On,” is the best example of using technology in Beauty eCommerce. Users can virtually test products before buying, bridging the gap between online and physical shopping. This feature, a product of innovative Beauty eCommerce Development Services, has revolutionized eCommerce for cosmetics.
Image Source: https://www.lorealparis.co.in/casting-creme-gloss/casting-creme-gloss-regular-dark-brown/?tryon=true
Final Thoughts
When opting for Beauty eCommerce Development Services, real-world examples provide invaluable lessons. Drawing inspiration from industry giants can guide your Beauty eCommerce venture toward success. The world of eCommerce for cosmetics is vast, but with the right strategies, your brand can shine. Dive in and make your mark! Contact us at coffee@gotoclan.com and share your cosmetic eCommerce requirements for a jaw-dropping online store development service!