Are you calling your Marketing team every week for those long meetings and still not understanding what can be the reason behind the poor conversion rate? Maybe design is the culprit. Be it a new website launch, revamping your website after significant business growth, or a crucial landing page, this web design checklist is going to help you a lot. The biggest benefit of incorporating professional UI UX for maximum conversions is reduced cost & effort of the Marketing team. Follow the below web design checklist to understand the importance of UI UX for maximum conversions.
7 Steps Web Design Checklist:
You can treat this checklist as the key principle of UI UX for maximum conversions.
1. Web Design Checklist- Understand Your Audience
Is user persona needed while web designing?
It’s your best friend’s birthday. You go to buy him/her a present. Since you know your best friend well, you already know what they have, what they need, and what would make them happy. You buy a perfect birthday gift for your friend that brings a big smile to their face. You could do it because you know your friend really well. Web designing is somewhat similar. While designing, your execution should be like a pro web UI UX designer but when it comes to brainstorming, think like a strategist! Identify who is the target audience, prepare a detailed user persona, and design your website accordingly.
For instance, you are designing an online shop that offers adventurous tour packages. Your TG is gen-z kids. They have been raised in a Reel culture. Their attention span is super less and they need something awesome to get engaged. If you crack it, you can design a highly engaging website by incorporating some game or a QA section or add Virtual tours to help them get a gist of what they are going to experience in the adventurous tour. You can also maintain a vibrant visual user interface. This is called UI UX for maximum conversions.
How to build the right user persona for website design?
- Basics of TG- age, demography, education/profession, likes/dislikes
- Pain points- list down multiple pain points and label them as major and minor pain points
- Identify platforms- check out what are the platforms where your TG spends most of the time. It helps!
- Traits- identify the most common traits and how can those affect their online buying behavior
- This persona checklist is very important for Web design checklist
2. Web Design Checklist- Responsive Design
Yesterday I was on a call with my client. He asked me to fix a bug in his website that has been live for 3 months. I asked him to share the screen and show me the bug. He shared his screen and almost 20% of the web page was getting cut! I politely explained to him the situation that all he needed is a Responsive Design! I explained to him some technicalities and got the design + dev corrected.
Do you know what is another major reason why businesses must and must build a highly responsive website? It is because SEO needs it! In an age where mobile browsing has surpassed desktop, a responsive design isn’t optional—it’s mandatory. Ensure your website’s layout, images, and functionalities adapt seamlessly across devices. You don’t want to miss out on customers who use XYZ Android-supporting phones just because your designer did not consider Responsive design. This not only offers users a consistent experience but also positively impacts SEO, a crucial element in the web design checklist.
3. Web Design Checklist- Converting Landing Pages
There is a big myth that you need a beautiful-looking design for a Landing page to receive the maximum rate of conversion. The landing page’s performance depends on the skills of your UX designer. UI UX for maximum conversions is all about detailed research, studying user persona, and offering a solution. If you are a business person or someone who has been involved in any online advertising campaign of your organization, you can relate to it when I say that it takes a lot of effort & strategic thinking to bring a user to your landing page! We can’t afford to let all that go in vain!
How can I optimize my landing pages for better conversions?
There is a famous TED Talk by Simon Sinek. He explains how brands need to change the chronology of communication and boom.. your landing page does miracles!
Clear your intent of offering that service. Then tell them how you are going to do that. This builds trust. And finally, tell them what exactly your company does. People want to learn about solutions first. Don’t go and start talking about your company in the first fold of your landing page.
4. Web Design Checklist- Fast Load Times
User patience is thinning and every second counts. Slow load times can drastically affect bounce rates and conversions. Most of them spend just 3 seconds and directly press that back button if they do not see anything happening on the screen. Imagine spending thousands of rupees every day on a strategized ad campaign with expert graphics, smart copy, and analyzed storytelling, and ending up getting no leads! Following a few steps to make your website run faster can make or break the paid campaign games!
So how do you optimize backend processes?
- Compress images (below 100KB) without losing quality
- Consider leveraging browser caching
- Minify codes
- Optimize fonts
- Reduce resources
- Consolidate files
Save this mini page speed improver checklist under the Web Design Checklist.
5. Web Design Checklist- High-Quality Images and Graphics
An image communicates 1000 words! Excellent way of conveying your brand message through a smartly crafted image/graphic. No need to mention that always use high-resolution images that complement and enhance your content. Ensure they’re optimized for the web, balancing quality with load speed. Remember, visuals play a significant role in UI UX for maximum conversions.
What type of images and graphics should I use for my website?
A human touch always works better. But if the message needs graphics, then I would suggest hiring a smart graphic designer. No fancy designing, but an understanding of the user’s pain point and conveying it through minimal designs is an Art!
Another image that works magic is statistics! Graphs, charts, and pie diagrams – people love reading numbers. It allows them to scan the content. If I write a para about how my smart marketing services helped my client reduce the cost of a paid campaign and get 4 times more quality leads, it won’t have as strong an impact as a simple graphical representation would. A graph showing a declining line of CPC with cost on the axes and a green line going up with several leads on the axes. Easy right? Use this trick of UI UX for maximum conversions.
6. Web Design Checklist- Optimized for SEO
Very very important point in the web design checklist. I feel every designer should have a detailed understanding of marketing. A proper structure, the right use of headlines, optimized media, a clear URL, and other small acts can work excellently for your team’s SEO activities. By integrating SEO best practices, you increase organic traffic, laying the foundation for higher conversions.
What are the practices to optimize your website for SEO?
- Keyword Research: Find relevant keywords for your content.
- Quality Content: Create informative and unique content.
- On-Page SEO: Optimize titles, meta descriptions, and URLs.
- Mobile-Friendly: Ensure the website is responsive on mobile devices.
- Page Speed: Improve loading times.
- Backlinks: Earn quality links from reputable sites.
- User Experience: Ensure easy navigation and clear CTAs.
- Secure & Accessible: Use HTTPS and ensure robots.txt is set.
- Social Signals: Encourage sharing on social media.
- Analyze & Adjust: Regularly review analytics and make changes.
7. Web Design Checklist- Integrate Social Media
Go all creative! Social media has the immense power to turn heads and keep people engaged. If you are doing well on social media already, why not embed social sharing buttons, showcase user-generated content, show the most liked posts on your web pages, and maintain active profiles to engage with your audience? Social proof, through shares and testimonials, can significantly boost trust and conversions.
Wrapping Up
This web design checklist is a blend of art and logic. I have spent years brainstorming and gaining experiences that have led me to this web design checklist. You can steal it for free! Every organization and every tiny startup wishes to get command over UI UX for maximum conversions. Hire the best UI UX Agency and get the most out of your brand’s online presence!