Amazon Vs Your Online Store?

Sagar Udale

Image Credit : Amazon

Cost per sale

Fulfilment By Amazon (FBA) takes care of everything- packaging to storage. The commission can go upto 40% to 50%!

Your own website will cost you ₹395–₹510 (excluding product manufacturing costs)

Access To Better Customer Insights

Amazon has 9.7 million sellers and 1.9 million active sellers. It does not share user behaviour and vital user data.

Your own website will allow you track user data and analyse their buying behaviour. Every important data is accessible.

What about Downtime?

Amazon has almost Zero Downtime!

Any smartly developed webiste can face downtime issue impacting sales.

Marketing!

Amazon takes care of the marketing effort. The ready-made tools and smart AI algorithms help you sell more.

Online marketing cost may vary from ₹20 CPC to ₹1000 CPC depending on the competition and complexity.

Build a Brand!

Amazon is crowded! There is very less scope of building a brand. Your label won't be highlighted. You just sell.

Your own website is your baby. You get to establish a brand image and gradually turn you small online shop into a Brand!